Positioning your lab to provide critical value-added
services in the new healthcare environment

ORDER LIVE AUDIO with PRESENTATIONS

YOUR PRESENTERS:

Brian R. Jackson, MD, MS, is the medical director of Medical Informatics at ARUP Laboratories

James M. Crawford, MD, PhD, Senior Vice President for Laboratory Services, North Shore-Long Island Jewish Health System

(Moderator) THE DARK REPORT

LIVE Audio – ORDER NOW!

Less than seven months from today, the federal Medicare program begins contracting with Accountable Care Organizations (ACOs), leaving clinical laboratories and pathology groups with precious little time to craft an intelligent strategy for serving this new model of integrated patient care.

But ACOs are not the only new challenge ahead for the lab testing industry. Medical Homes are another equally credible way to deliver integrated patient care. In recent years, this model has caught fire with both providers and payers as early Medical Home efforts delivered surprisingly impressive improvements in patient outcomes.

Clinical lab managers and pathologists should recognize that ACOs and Medical Homes represent the most radical attempt to reform healthcare since the “closed panel, gatekeeper”-model HMOs of the 1990s. Everyone in the lab industry remembers how that experiment turned out: Local labs lost access to large numbers of patients in their communities. National labs rushed to offer HMOs loss-leader pricing and found themselves in deep financial trouble-not to mention the fact that such deeply-discounted prices for lab testing have remained at this dismal level ever since.

No one in the lab industry wants the ACO/Medical Home trend to undermine the clinical integrity and financial solvency of the nation’s laboratory testing organizations. That’s why it’s imperative your laboratory prepare for the era of ACOs and Medical Homes, which begins only 35 short weeks from today.

Get the insight and analysis you need to understand the ACO and Medical Home patient-care model when you join The Dark Report and DarkDaily.com for this timely audio conference “ACOs and Medical Homes: Preparing Your Lab for Dramatic Changes in How Physicians Use Clinical Laboratories” held on Thursday, June 23, 2011.

In a fast-moving, information-packed 90 minutes, you’ll learn from two keen observers of the ACO and Medical Home patient-care models. First up is Brian Jackson, MD, MS, Medical Director of Laboratory Informatics at ARUP Laboratories in Salt Lake City.

Dr. Jackson is working with many of the nation’s most prominent hospitals and health systems as they assemble their Accountable Care Organizations and make decisions about how these nascent ACOs will use laboratory testing services as well as their need to access laboratory test data. You’ll get an insider’s perspective on how these ACOs will deliver integrated patient care.

To tackle the subject of Medical Homes, you’ll hear from James Crawford, MD, PhD, Senior Vice President for Laboratory Services at North Shore-Long Island Jewish Health System (NS-LIJ), one of the nation’s largest urban health systems. He chairs the NSLIJ working team that is developing the value-based physician network for delivering on “Medical Homes” and preparing for the ACO era.

Dr. Crawford will provide a nuanced understanding of the Medical-Home-integrated patient-care model, along with several robust strategies that your laboratory organization can use to become a valued lab-testing provider to the Medical Homes in your community.

This is essential information about ACOs and Medical Homes that your clinical lab or pathology group needs so it can fully understand the operation of these radical new care models, plus the challenges they will present to your laboratory organization.

Both ACOs and Medical Homes have the potential to dramatically change the way medical care is provided. In this new world, for example, healthcare payments will be based on the value provided to patients rather than on a fee for service. While fee-for-service won’t go away, providers will be able to earn a lot more by keeping their patients healthy.

This audio conference is a terrific opportunity for you and your management team to come up to speed on the challenges and opportunities that ACOs and Medical Homes will create. It’s your best chance to find out how your lab can add substantial value to the performance of both Accountable Care Organizations and Patient Centered Medical Homes (PCMH) so be sure to order today.

And don’t forget: You can have everyone on your lab team participate with you. For just one registration, you can all listen, learn, and get personalized answers to questions about your lab’s unique needs. Order today to guarantee your participation.

For one low price—just $245— you and your entire team can take part in this fast-paced, insightful audio conference. Best of all, you’ll be able to connect personally with our speakers when we open up the phone lines for live Q&A.

Here’s just some of what you’ll learn during this in-depth 90-minute audio conference recording:

• How ACOs will bring hospitals and office-based physicians into a single patient care continuum.

• The many ways your lab can compete based on clinical value rather than on traditional metrics (price-per-test, turnaround time, etc.).

• Key principles and operating requirements of a Patient Centered Medical Home (PCMH).

• How a PCMH model compares with an ACO model-and why that’s important for your lab.

• The appropriate clinical and financial strategies that your lab and pathology group can use with ACOs and Medical Homes.

• The different approaches that ACOs and Medical Homes are expected to use for contracting with and reimbursing clinical labs and pathology groups.

…and much more!

How to ORDER Now:

1. Online
2. Call toll free: 800-560-6363.

Your audio conference order includes:

• A downloadable PowerPoint presentations from our speaker
• A full transcript emailed to you soon after the conference

ORDER Now! Or for more information, call us toll-free at 800-560-6363

Distinguished Faculty:

Brian R. Jackson, MD, MS is the Medical Director of Medical Informatics at ARUP Laboratories. He directs the informatics department, including the e-business and medical content teams. He received his BA in mathematics, his MS in medical informatics, and his MD from the University of Utah. He also completed a clinical pathology residency at Dartmouth-Hitchcock Medical Center. Prior to his employment at ARUP, Dr. Jackson was a staff clinical pathologist and informaticist at Dartmouth-Hitchcock Medical Center, a product manager for a Belgium-based medical software firm, and a National Library of Medicine informatics fellow at the University of Utah. His research interests include economic analysis of diagnostic testing and physician utilization of laboratory tests. He is certified in clinical pathology by the American Board of Pathology.

James M Crawford, MD, PhD is Professor and Chair at the Department of Pathology and Laboratory Medicine in the Hofstra North Shore-LIJ School of Medicine, and Senior Vice President for Laboratory Services, North Shore-LIJ Health System in Manhasset, NY. He serves on the North Shore LIJ Physician and Ambulatory Network Services (PAANS) Executive Committee, and is a member of the North Shore-LIJ Health System Interim Steering Committee for formation of an Accountable Care Organization (ACO). At the national level, Dr. Crawford is involved in advocating for the Patient Centered Medical Home (PCMH), serving as a co-chair of the Center for eHealth for the Patient Centered Primary Care Collaborative. He is past-president of the Association of Pathology Chairs, and is a member of the Association of American Medical Colleges (AAMC) board of directors. Dr. Crawford’s specific area of practice expertise is hepatic and gastrointestinal pathology, and he is a former editor-in-chief of Laboratory Investigation, an official journal of the United States and Canadian Academy of Pathology. He is author of more than 200 papers and chapters and senior editor of three books.

ACCENT® Continuing Education Credit
The American Association of Clinical Chemistry (AACC) designates this program for a maximum of 1.5 ACCENT® credit hours towards the AACC Clinical Chemist’s Recognition Award. AACC is an approved provider of continuing education for clinical laboratory scientists in the states of California, Florida, Louisiana, Montana, Nevada, North Dakota, Rhode Island, and West Virginia.