Introducing Powerful
Revenue-Building Resources!

Congratulations on reaching this web page and the information that follows. It means that you are in the forefront of the newest innovations in IVD and lab informatics marketing. It may also be a sign that some of your company’s marketing and sales efforts are falling short of expectations because selling to clinical laboratories today is more challenging than it was just a few years ago.

Clinical laboratories, genetic testing firms, and pathology groups research and buy the analyzers, tests, and services they need differently today than even one year ago! This raises the stakes for your company. If your marketing efforts do not evolve to serve the new interests of lab buyers and prospects, your company’s marketing campaigns fail in the most important regard: producing new clients and increased revenue!

Today’s lab buyers do their own research on products and services BEFORE they contact their choice of companies. This is true of the biggest multi-hospital health system laboratory as well as emerging specialty lab testing firms. What does this mean for you? It means they select their preferred vendor first, then they contact the company to learn more. Only then can a lab vendor’s sales team engage these motivated lab buyers.

This is a major new dynamic in how clinical lab managers and pathologists buy analyzers, tests, consumables, and informatics solutions. It is a reason why your company’s standard marketing model of trade show exhibits, display advertising, and email campaigns fails because these marketing efforts come after today’s active lab buyers started their search for the products needed by their labs.

The good news is that DarkDaily can get your company’s marketing message in front of these qualified, motivated lab buyers at the very moment when they launch their search for analyzers, automation, tests, and software services. This delivers competitive advantage to your marketing and sales team because they can now immediatelycontact this interested qualified lab buyer at the very start of their buying cycle and before your competitors even know these prospects are ready to buy.

Our secret is to harness the power of dynamic digital marketing to put your company’s message in front of senior lab executives, administrators, and pathologists are the very beginning of their search for the instruments, tests, and software services they are ready to purchase. This is “content marketing” on steroids, made doubly-effective by DarkDaily’s proven expertise in SEO.

Two factors power DarkDaily’s dynamic digital marketing on your behalf. One factor is that Dark Daily and its sister intelligence service, The Dark Report are the primary sources of news, analysis, and management trends for clinical laboratory leaders here in the United States and abroad. Our readers are the top-level decision-makers who will sign off on all purchases for their labs. They trust us and the content we provide them.

The second factor is how our dynamic digital marketing uses the power of the internet and search engine optimization (SEO) to put your company’s messaging in front of these qualified lab buyers at the very moment when they put search terms into Google, Bing, and Yahoo. Immediately, our SEO-optimized messaging shows up in their organic search results. They can access and download this information immediately simply by providing their contact information. This qualified lead is then transmitted to your mar- keting and sales teams in real time! This is a proven way that IVD marketing managers can generate highly-qualified lab buyers and connect them with the sales team for follow-up.