Sep 21, 2011 | Digital Pathology, Instruments & Equipment, Laboratory Instruments & Laboratory Equipment, Laboratory News, Laboratory Pathology
Clinical laboratories and pathology groups may benefit from the attractive economics of digital marketing
For more than two decades, pharmaceutical sales representatives have been ubiquitous in doctors’ offices. But in a surprise development, many of the nation’s largest pharma companies are dramatically downsizing their sales forces and opting to promote their products through digital media.
This is an important new trend which has consequences for those clinical laboratories and anatomic pathology groups which send their own medical laboratory sales reps into doctors’ offices. It is evidence that the economics of sending sales reps into offices to educate and persuade physicians to prescribe new drugs for patients may be less favorable when compared to the economics of reaching physicians via the growing number of new digital sales and marketing channels.
In a recent story published by The Wall Street Journal, it was noted that pharmaceutical companies, as they reduce the number of sales reps who make calls on office-based physicians, increasingly make greater use of digital sales and marketing programs that include the Internet, smart phones, tablet technology and even iTunes.
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Mar 16, 2011 | Digital Pathology, Laboratory News, Laboratory Pathology
Image quality of wireless device screens may already be good enough for basic digital pathology use
When the U.S. Food and Drug Administration (FDA) recently cleared—for the first time—a mobile application (app) for Radiology Diagnostics, it set the scene for similar mobile apps to gain FDA clearance for use in evaluating digital pathology images.
Both pathologists and clinical laboratory managers are likely to be intrigued with how swiftly mobile computing technology can adapted for use with healthcare images. Earning the honors as the first mobile app to be cleared by the FDA for use with radiology images is the Mobile MIM software, developed by MIM Software, Inc. of Cleveland, Ohio.
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Jan 24, 2011 | Laboratory Management and Operations, Laboratory News, Laboratory Pathology
It’s All About “Apps” as Physicians Rush to Adopt iPads for Use in Clinical Settings
Evidence is building that iPads are a hit with physicians. Experts are astonished at the rate at which physicians are adopting iPads for their daily clinical practice. That means every clinical laboratory and anatomic pathology group in the United States will need a strategy on how to allow physicians to use their iPads to order medical laboratory tests and view lab results.
One secret as to how clinical laboratories can serve physicians using iPads is to offer them an “app.” Physicians are more intrigued with the apps that can run on the iPad than they are with the hardware itself, according to a recent survey. Even a growing number of hospitals are adopting iPads for use in clinical settings.
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